Portfolio · Email Marketing

Email Campaigns
for Eventecos

Three end-to-end email campaign templates written for Eventecos, an event management SaaS platform — demonstrating full-funnel copywriting from acquisition through re-engagement.

Campaign Templates 3 of 3
01 · Welcome Email
Welcome / Onboarding

You're in. Now let's build your first event.

Sent immediately after signup. Drives first-session activation with a 3-step onboarding checklist and social proof metrics. Targets the "aha moment" within 24 hours.

Onboarding Copy User Activation SaaS Social Proof
02 · Feature Announcement
Product Feature Launch

Meet Smart Analytics — your events, finally explained.

New feature announcement to existing users. Combines a mock UI visual, a feature grid, and a customer quote to generate excitement and drive dashboard activation.

Feature Announcement Product Marketing UI Storytelling B2B SaaS
03 · Re-Engagement
Re-Engagement / Win-Back

Your account is still here. Your events could be too.

Targets users inactive for 30+ days. Uses urgency framing, a time-limited offer, and a "what you missed" feature recap. Includes a soft opt-out to reduce churn without burning contacts.

Win-Back Campaign Urgency Copy Offer Framing Retention