Spec Work — Writing Sample Nike Training Club campaign copy. Not affiliated with or endorsed by Nike, Inc. Created as a portfolio sample to demonstrate brand voice and digital ad copywriting. Copywriter: Elias Vines.
Social Media + Ad Copy

Nike Training Club
"Own the Rep" Campaign

BrandNike / Nike Training Club
AudienceAdults 18-35, casual to dedicated fitness
ObjectiveDrive app downloads and repeat sessions
FormatSocial captions + Hero ad copy

Social Media Copy — Instagram / Short-Form

App Campaign Post

Nobody's ever regretted a workout after it's done. That's not a coincidence.

The part that feels hard is the part that's working.

Nike Training Club. 190+ free workouts. Your next session is already waiting.

#NikeTrainingClub    #JustDoIt    #NTC

Motivational Post

Your only competition is who you were last Tuesday.

#NikeTraining

Engagement Post

The hardest part isn't the last rep.

It's getting off the couch to do the first one.

You've already done that part. Keep going.

#NikeTrainingClub

30-Day Challenge Reel Caption

30 days. No gym membership. No excuses.

We built a plan that fits where you are right now, not where you wish you were.

Tap the link. Start today. See where you are in a month.

#Nike30Day    #NTC

Rest Day Post

Rest days are part of the program too.

You showing up tomorrow matters more than you pushing through today.

#NikeRecovery    #NTC

Progress Story

Three weeks ago you couldn't finish the warm-up.

Today you finished the whole thing. With time to spare.

That's the rep that matters.

#NikeTrainingClub    #Progress

Hero Ad Copy — App Store / Digital Display

Hero Ad — Nike Training Club App App Store + Digital Display

Built for you.
Every version of you.

190+ free workouts from Nike pro trainers. For beginners, athletes, and everyone in between.

Nike Training Club meets you where you are, whether you've got 20 minutes or two hours, a full gym or just a floor to stand on. Your goals aren't one-size-fits-all. Your training plan shouldn't be either. Download free. Start today. No equipment needed to begin.

Download Nike Training Club

Copy Approach