Spec copy written to match voice, audience, and campaign objectives for four of the world's most recognized brands. Each piece demonstrates a different copywriting format.
Six social media captions and one hero ad copy for Nike's free fitness app. Written to match the brand's direct, no-excuses tone while staying grounded and honest about what training actually feels like.
Conversion-focused landing page copy built to turn homeowners into first-time hosts. Benefit-led, addresses the three biggest objections (control, safety, effort) before they become reasons to leave.
Full product page copy targeting team managers at mid-size companies. Opens with a pain point, not a product name. Uses specific stats and relatable language to earn attention from a skeptical B2B audience.
A win-back email for users who haven't opened the app in 30+ days. Warm, low-pressure, and designed to feel like a personal note rather than a campaign. Uses personalization hooks and a non-pushy CTA.