Spec Work — Writing Sample Spotify re-engagement email campaign. Not affiliated with or endorsed by Spotify AB. Created as a portfolio sample to demonstrate email copywriting and consumer brand voice skills. Copywriter: Elias Vines.
Email Campaign

Spotify Re-Engagement Email

A win-back email for users who haven't opened the app in 30+ days. Built to feel personal and low-pressure, not like a campaign blast.

BrandSpotify
AudienceLapsed users, 30+ days inactive (free and premium)
ObjectiveDrive app re-opens without sounding pushy
ToneWarm, understated, a little personal
Email Preview  ·  Subject: A playlist has been waiting for you.  ·  Preview text: Your Discover Weekly has been refreshed four times since you left.
Spotify
We saved your queue.

It's been a while.
We noticed.

Hey [First Name],

Your Discover Weekly has been refreshed four times since your last session. Not once were they bad.

There's also a Daily Mix sitting in your library that was built entirely around the artists you were playing on repeat before life got busy. And a few people you follow dropped albums since then that we think you're really going to like.

Dynamic block: Pulls in the user's top 3 recently followed artists and surfaces any new releases since their last login date.

Here's what's been waiting for you:

  • Your Discover Weekly, refreshed 4 times and ready to go
  • A Daily Mix built around what you were listening to before you left
  • New releases from [Artist 1], [Artist 2], and [Artist 3]
  • Every playlist, album, and saved song. All still here.

We're not going to pitch you on anything. Everything you saved is still exactly where you left it.

Just come back when you're ready.

Pick Up Where You Left Off Still on the free plan? Everything above is ready for you right now.
Listening for you,

The Spotify Team

Copy Approach

Spec work. Not affiliated with or endorsed by Spotify AB. ← Back to Writing Samples